Branding

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The Immaculata Brand

This page outlines the basic branding standards and proper logo usage for Immaculata Catholic School.

Proper Logo Use

The logo should never be altered in any way, such as changing the fonts, resizing elements disproportionately, stretching, modifying the approved color scheme, etc.
There should always be clear space around all sides of the logo that is equivalent to the height of the I in Immaculata (see below).
The logo should never be reduced in size to less than 1" high.
Text should be set in Segoe UI Semilight and should be left justified, aligning under the school name (see below).
When necessary, the logo may be stacked in which the I/Cross graphic is moved above the text (see below).
The I/Cross graphic may stand alone in certain circumstances where the brand is already established. Examples include: printed on hats or socks as part of an athletics uniform when the school name is displayed on the uniform shirt, icons for social media when the school name is prominent on the page, signage within the school building, internal communications, etc.

Colors
The primary color for the Immaculata brand is blue, with yellow as a secondary color. Gray and/or Cyan may be used as accent colors.

Full Color
The full-color logo should be used when the background is white or light-colored.

One Color
The one-color logo may be used for black and white applications or for single-color printing.

Reversed
The logo may be reversed out when the background color is dark. It should be a single color (white).